How can social media help my business?

Social media is all the rage these days, and it is more important than ever for small businesses to have a social media presence, but why?

Well, there are lots of reasons. Using social media boosts your website’s SEO, search engine crawlers know busy sites from forgotten sites. Using social media also helps your business to connect and build relationships with it’s targeted audience, as well as gaining knowledge about their buying habits.
You can bet your bottom dollar that your competition will be using social media, so don’t rock up late to the party! The majority of the competition will also be using more than one social media platform, so it’s not a good idea to place all your eggs in one basket.

Aside from what you’ve just read, the big and very attractive fact is that social media is free.

Now, let’s look at the flip side of the coin. What if you post the wrong things and ruin your reputation? Should you hire a professional to do your social media? Inevitably, this will cost a fair chunk of your marketing budget, but the way to look upon it, is by calculating the ROI (Return on Investment).

Put simply, there are lots more reasons and benefits to using social media than there are to staying off it, so get on with it and start shining!