Not all small businesses have an agency doing their social media management & marketing, a lot of them simply can’t afford it and others think they can do just fine on their own.

The EagleSoft Blog creators like to tackle both important and sometimes awkward issues in business and this topic fits both of those criteria. This blog aims to expose just how much work needs to go into social media marketing to generate leads.

And of course, what must be remembered, is the time spent analysing, after the effort of creating great content and seeking out the best places for it.

We talk to many small businesses about their social media activity and the vibe we get from many is that they are content with a couple of posts per week on Facebook. Is that enough to secure more business? Sadly not. Here’s why.

Quite simply, a couple of posts per week on Facebook will get lost amongst the tens of thousands of other small businesses posting on there. Also, consistency plays a huge part in lead generation.

Let’s think about it logically. In order to trust you, a consumer needs a bit of background on you and one post per week on Facebook simply isn’t going to provide that, so the consumer moves on. Let’s just throw in there that there are plenty of fish in the social media sea.

Research shows that there needs to be approximately 3 posts on each platform throughout the day, over a period of time for people to notice you and more importantly, be impressed enough to enquire. Plus, you need to factor in that the content must be attention grabbing and informative to keep the consumer engaged.

So, now you have a small insight into what’s required to get regular leads via social media, are you ready to go for it?

This is the point where most smaller businesses realise that they just don’t have the time to do this. They could sit in front of Hootsuite for hours and hours scheduling their posts, but in the ‘real world’, this may not be feasible for them either.

So, what can a small business do on social media to become a bigger business? Well, the simple answer is, invest. Investing in a good marketing agency will bring leads to your business at the same time as enhancing your online reputation and keeping up with competitors, because, let’s face it, there will always be heavy competition.

This leads to the question, “what is a good marketing agency?”

In short, a good marketing agency will communicate regularly and get more customers through your door by creating quality content.

Thanks for reading,
Marie